upRive Road Map
upRive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your Facebook marketing results.
In progress
Convert Reusable Ad to Publishable Page Post
Converts an existing ad with social proof to become a fully visible page post. Maintaining social proof and making it visible in Facebook Page Feed.
Running Time Actions
Pause/Resume ads based on current time and date.
Additional Operators in Rule Configuration
Equals, Equal or Greater Than, Equal or Less Than, Not Equal to.
Allow Custom Dynamic UTM Parameters
Add new field to allow user to edit UTM parameters dynamically
Create LookAlike Audiences from Best Performing Campaigns
Up next
Noverlap Tester
Allow user to test noverlap option during audience research.
*Some audiences have strict rules with Facebook and may not be allowed. This should resolve the issue beforehand"
Budget Scaling Option Based on Rule Params
Additional rule action of budget increase/decrease based on data.
Duplicate Option for Existing Rules
Duplicate and edit option for existing rules.
Support messenger bots in messenger campaigns.
Budget Allocation by Audience Size
Use Case Example
Campaign 1 + 5 adsets + $100/d testing budget
CAMPAIGN TOTAL AUDIENCE SIZE: TOTAL 1MIL
Adset 1 = 200k (20% of total audience size in CBO)
Adset 2 = 100k (10% of total audience size in CBO)
Adset 3 = 200k (20% of total audience size in CBO)
Adset 4 = 400k (40% of total audience size in CBO)
Adset 5 = 100k (10% of total audience size in CBO)
AUTO-ASSIGN $100/D BUDGET BY MIN SPEND ACCORDING TO AUDIENCE SIZE
Adset 1: $20 (20%)
Adset 2: $10 (10%)
Adset 3: $20 (20%)
Adset 4: $40 (40%)
Adset 5: $10 (10%)
Auto Boost Page Posts When Criteria is Reached
Show Best Practices Suggestions
Add Employer Targeting
Add Job Role Targeting
Force True Ad Budget Allocation
Force FB to allocate the budget evenly among the ad level not just adset.
Create Ads to Existing Adsets
Create Audiences into Existing Campaigns
Add more carousel cards to multi-ads
Rename ad on Rule Condition
WINNING ADSETEasily Add Facebook Partner Access
similar to leadsie
Future
Rule History Data
See rule activity since inception and how it affected campaigns so far.
Dynamic Multi-Asset Reusable Ads
Connects product catalog to a reusable ad and allows for dynamic headlines, images and CTA, while maintining social proof.
Show File Name in Video Gallery
Daily/Weekly Email Analysis Reports
Refine Behavior Dropdown Options
Proper segmentation of behaviors.
Refine Impact Data
adjust impact data for low spend campaigns.
Editing Existing Rules
Daypart by User or Ad Account Timezones
Allows user to choose wether timezone should apply based on ad viewer or ad account.
Quick Budget Scaling Option in Analysis Report
1 button scaling option for campaigns inside analysis.
Edit Existing Campaign Data
Bulk Paste Comma Separated Locations
Allow Split testing of age groups.
Allow image variations for Story placement
Complete!
Allow the same reusable ad to be used across different ad accounts
Direct Link Analysis Reports
You can now share direct analysis link reports for people with similar access, or bookmark your report for quick access.
Edit an Existing Master Audience
Share Reusable Ads and Audiences With Sub Accounts
Prioritized.
Simplify Sign Up Flow for Sub-Accounts
Campaign Budget Optimization
Option to allocate budget evenly rather than give Facebook full control. Perfect for split testing.
Duplicate Existing Ad
Option to duplicate existing ad
Editing an Existing Reusable Ad
Allow user to edit an existing Reusable Ad.
Longitude/Latitude in Location Search
Affiliate Dashboard
Rule Templates
Rule templates for quick creations
Instagram Page Option (Experimental)
Allow user to change/add instagram pages and append them to ads.
Auto Rule Naming Option
Simple auto rule naming similar to campaign naming.
Support Top Level Domains
Domains such as .marketing, .agency, .dev .....etc
Whitelabel Analysis PDF Download
Custom Video Thumbnails
Allow user to add a custom thumbnail to video ad.
Custom Audience Noverlap
Implement noverlap option on Custom Audiences.